Our Story
We invented this category.
Then we came back to fix it.
In 1987, Pat Sullivan and Mike Muhney created ACT! — the first personal contact manager. It gave salespeople, entrepreneurs, and anyone who lived by their relationships a place to keep everything they knew about the people who mattered to their business.
Tens of millions of people used it. It spawned an entire industry.
Then the industry moved on. CRM replaced contact management. The tools got bigger, more expensive, more complicated — and less useful to the individual. They were built for the company, not the person sitting at the desk.
We tried everything that followed. None of them came close to something we would actually use. So we built it again — with 39 years of hindsight and the technology that didn't exist in 1987.
Contatta! is what personal contact management was always supposed to become.